Hearst · The Social Studio · The Crossroads Carmel

Social Presence Report Card

Phase I of the academy — a self-paced audit of your shop's current social presence, scored against the 2026 Crossroads framework.

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Tell Us About Your Shop

Shop Name (used only on this report)

Profile Setup

Instagram handle (without @)

Instagram account type

Profile completeness (check all that apply)

Bio names what you sell / your category Bio names Carmel / your location Contact button (email or phone) is set Hours are visible Link in bio is current Profile photo is recognizable as your shop Connected Facebook Page exists Meta Business Suite set up

Posting Cadence

Average feed posts per week (last 4 weeks)

Stories cadence

Days since your last feed post

Content Mix (Show / Tell / Teach / Invite)

In your last 8 posts, roughly how many were each pillar? (approximate is fine)

SHOW (product / service / space) TELL (story / owner / history) TEACH (tip / how-to / insight) INVITE (event / offer / ask)

Format mix in recent posts (check all that apply)

Reels (vertical video) Carousels Single images Stories

Reply Culture

Average DM reply time

Reply rate on post comments

Broadcast channel?

SEO & Captions

Caption habits (check all that apply)

Captions lead with a specific hook (not "Hey everyone!") Captions include category words (e.g., "Carmel boutique") Captions usually include a clear single CTA Captions sound like the owner's voice (not ChatGPT)

Typical hashtag count per post

Geo-Tagging

Geo-tagging habits (check all that apply)

Tagging your specific shop location on most posts Tagging Carmel / Carmel Tagging @thecrossroadscarmel or #TheCrossroadsCarmel Tagging Carmel events when relevant (Concours, Bach Festival, etc.)

Shop Name

Your First Three Actions

Module Roadmap Based on Your Score

Once you've made these changes, run the audit again in 30 days.
For the full framework, work through Modules 1–8 of the academy.

The Crossroads Carmel Social Academy · Social Presence Report Card · Hearst · The Social Studio

This audit is a self-reported, deterministic scoring tool. It does not connect to your social accounts or verify your inputs. The grades reflect what you tell us, not what's automatically observed.